Sonic seasoning of food

Prof. Charles Spence, an experimental psychologist at the University of Oxford, was interviewed on radio NPR who has been conducting research on how sounds can alter our taste of food. It was found that higher-pitched music enhances sweetness, and lower-pitched and brassy sounds taste bitter. The sounds in your dining environment can also influence taste perception, such as eating fish while by the seaside.

Read the article on The Guardian web site.

Comments are closed.