Ig Nobel Prize for the Sound of Potato Chips

The 2008 Ig Nobel prizes were awarded recently which included an award to Massimiliano Zampini (University of Trento, Italy) and Charles Spence (Oxford University, UK) for conducting listening tests with people and found that by electronically modifying the sound that a potato chip makes when chewed can make the person think it is crisper and fresher.

Their work was published in the Journal of Sensory Studies.

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